“We’ve just begun to climb the mountain.”
Esta Soler, CEO of Futures Without Violence
By Jeremy Loudenback, ChronicleOfSocialChange.org
As the sounds of an abusive husband interrogating his partner intensify off-screen, a camera pans up a flight of stairs.
A young boy, maybe 3, sits in knitted pajamas at the top of the staircase, cradling a plastic yellow truck. He listens intently as the sickening cacophony grows, while his parents’ shadows dance off the walls.
Screams and shouts turn to tears and pleading before the sharp crack of a blow reverberates throughout the house.
Though we never the see the punch, the impact is clear. The boy drops the toy truck, and the camera follows the boy’s stunned and searching face as the screen goes black.
This 30-second “There’s No Excuse for Domestic Violence” ad first ran in the summer of 1994, part of the first national public service campaign aimed at preventing domestic violence.
For longtime domestic violence advocate…
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